T. Boone Pickens: Let’s transform energy — with natural gas (by TEDtalksDirector)


People like to approach people who are moderately more attractive than them, but not *too* much more attractive. That’s essentially what this chart says. It’s from a 2008 paper using HotorNot.com data. Basically the bottom axis is how much more attractive the target is compared to seeker (using that scale from 1-10). 
So it starts with the person being much uglier (-5) and goes to being much more attractive (+5). So predictably, less likely to approach a person when the seeker is more attractive than the target. It goes up as they match, and peaks at about a +3 point gap.  But when the gap gets too big (getting close to 5), the line drops again. Basically people have reality check. They are not delusional.Full nerdy paper citation: Lee, Leonard, George Loewenstein, Dan Ariely, James Hong and Jim Young (2008).“If I’m Not Hot, Are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness.” Psychological Science Vol. 19 (7): pp 669-677.

People like to approach people who are moderately more attractive than them, but not *too* much more attractive. That’s essentially what this chart says. It’s from a 2008 paper using HotorNot.com data. Basically the bottom axis is how much more attractive the target is compared to seeker (using that scale from 1-10).

So it starts with the person being much uglier (-5) and goes to being much more attractive (+5). So predictably, less likely to approach a person when the seeker is more attractive than the target. It goes up as they match, and peaks at about a +3 point gap.  But when the gap gets too big (getting close to 5), the line drops again. Basically people have reality check. They are not delusional.

Full nerdy paper citation: Lee, Leonard, George Loewenstein, Dan Ariely, James Hong and Jim Young (2008).“If I’m Not Hot, Are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness.Psychological Science Vol. 19 (7): pp 669-677.


I have to admit —  since reading the OKCupid blog on the correlations within survey questions — I do wonder if a guy likes the taste of beer. Of course, I’m sure (because they have also reading the same OKCupid blog) they know about the correlation between beer and first-date sex, so they might be circumspect. I might as well be asking, “Do you like to have sex on the first date?”
I guess since it’s more often than not, the woman who is more reluctant to have sex on the first date, it’s more interesting whether I like the taste of beer. Which will be left unsaid right now.
:: @AlexisCoe

I have to admit —  since reading the OKCupid blog on the correlations within survey questions — I do wonder if a guy likes the taste of beer. Of course, I’m sure (because they have also reading the same OKCupid blog) they know about the correlation between beer and first-date sex, so they might be circumspect. I might as well be asking, “Do you like to have sex on the first date?”

I guess since it’s more often than not, the woman who is more reluctant to have sex on the first date, it’s more interesting whether I like the taste of beer. Which will be left unsaid right now.

:: @AlexisCoe


Time for another Venn Dating Diagram (these seem infinitely popular on the Interwebs). This one (admittedly not among the most clever I’ve seen) is on men on online dating sites. Forgive me, but I think it’s actually a pretty lazy Venn Diagram.
Good Venn Diagrams are when they name the categories where the two circles overlap and have something really clever where three circles overlap. The classic one is Nerd/Geek/Dork and Jesus/Frankenstein/Dracula/Zombies. The best one for men I’ve seen is the “Boy Paradox” involving gay men.
Is it situation really that dire out there. Also, it depends on what your definition of “tall” is.
:: @AlexisCoe

Time for another Venn Dating Diagram (these seem infinitely popular on the Interwebs). This one (admittedly not among the most clever I’ve seen) is on men on online dating sites. Forgive me, but I think it’s actually a pretty lazy Venn Diagram.

Good Venn Diagrams are when they name the categories where the two circles overlap and have something really clever where three circles overlap. The classic one is Nerd/Geek/Dork and Jesus/Frankenstein/Dracula/Zombies. The best one for men I’ve seen is the “Boy Paradox” involving gay men.

Is it situation really that dire out there. Also, it depends on what your definition of “tall” is.

:: @AlexisCoe


This OKCupid user with a very popular profile offered a self-analysis what exactly makes his profile so successful. (This of course does not take into account his photos, which are a pretty good predictor for the rates that women message men). You have to expand it.  
But what is really the most interesting part is the last section, how he describes the kind of woman he is looking for. It takes a lesson straight from advertising and priming techniques they use there.
It’s aspirational, but attainable.  If you like this product, you should be …
“attractive, quick-witted and mature — yet irreverent and completely independent. Educated and street-smart, she is open to new things.
She hasn’t decided if New York City is where she wants to live for the rest of her life, but she loves it here. She laughs a lot. 
She has good friends and prefers discussing ideas and events instead of people. She has a passion. Travel is a must. 
Has similar interests but can show me something new. Considers herself a challenge.”

~~~~~~~~~

Okay, why is this brilliant? Well, what woman reads that and thinks “that’s not me.” First of all it’s written with this balance of specificity and generalizability. He has very very specific ways of describing the woman, so not just things like “nice” or “fun” or “easy to get along with.”
The great example of something that sounds specific but is probably true across many women is “She hasn’t decided if New York City is where she wants to live for the rest of her life, but she loves it here.” (There are some women who have decided that it is where they want to live for the rest of their lives, and others who don’t love it here. But you’re getting like 90+% of New York single women in that description)
So in using detailed phrases, he doesn’t loose the population of women they describe. In fact, I would argue he even expands them, by priming women to think of themselves as that way. 
Very few women would think, “I don’t like to laugh” or “I’m not independent” or “I have no passions.” So by reading it, she becomes a woman who likes to laugh, is independent and has passions.
And the last line is especially spot on. Every woman — every single one — likes to think of herself as a challenge. 
Brilliant, absolutely brilliant. If this guy doesn’t work in sales and marketing, he should.
— @AlexisCoe

This OKCupid user with a very popular profile offered a self-analysis what exactly makes his profile so successful. (This of course does not take into account his photos, which are a pretty good predictor for the rates that women message men). You have to expand it.  

But what is really the most interesting part is the last section, how he describes the kind of woman he is looking for. It takes a lesson straight from advertising and priming techniques they use there.

It’s aspirational, but attainable.  If you like this product, you should be …

“attractive, quick-witted and mature — yet irreverent and completely independent. Educated and street-smart, she is open to new things.

She hasn’t decided if New York City is where she wants to live for the rest of her life, but she loves it here. She laughs a lot. 

She has good friends and prefers discussing ideas and events instead of people. She has a passion. Travel is a must. 

Has similar interests but can show me something new. Considers herself a challenge.”

~~~~~~~~~

Okay, why is this brilliant? Well, what woman reads that and thinks “that’s not me.” First of all it’s written with this balance of specificity and generalizability. He has very very specific ways of describing the woman, so not just things like “nice” or “fun” or “easy to get along with.”

The great example of something that sounds specific but is probably true across many women is “She hasn’t decided if New York City is where she wants to live for the rest of her life, but she loves it here.” (There are some women who have decided that it is where they want to live for the rest of their lives, and others who don’t love it here. But you’re getting like 90+% of New York single women in that description)

So in using detailed phrases, he doesn’t loose the population of women they describe. In fact, I would argue he even expands them, by priming women to think of themselves as that way. 

Very few women would think, “I don’t like to laugh” or “I’m not independent” or “I have no passions.” So by reading it, she becomes a woman who likes to laugh, is independent and has passions.

And the last line is especially spot on. Every woman — every single one — likes to think of herself as a challenge. 

Brilliant, absolutely brilliant. If this guy doesn’t work in sales and marketing, he should.

— @AlexisCoe


I love the “zone of greatness” where the OKCupid blog makes a case for older women. I know my brother was convinced after reading the blog and set his upward bound pretty generously. He still won’t set it older than my age, because as he says “that would be weird.” And I also always have the reality check with guys by thinking, “Wait, is he younger than my baby brother?”
:: @AlexisCoe

I love the “zone of greatness” where the OKCupid blog makes a case for older women. I know my brother was convinced after reading the blog and set his upward bound pretty generously. He still won’t set it older than my age, because as he says “that would be weird.” And I also always have the reality check with guys by thinking, “Wait, is he younger than my baby brother?”

:: @AlexisCoe


I met this guy who created his own OKCupid Wingman to help seduce women

I met the guy who gained fame on the Internet for creating his own OKCupid wingman. Here is the description he posted on Reddit.

I’ve been on OKCupid for a year or so and while I’ve been on some cool dates and met some cool girls, a lot of them were disasters. The chicks have boyfriend baggage, or are just looking for macho muscle dudes who make a lot of money, or whatnot. Also, it can be really hard to get a read on someone and figure out what they really like what they just pretend to be into.

So a few months ago, I set up a second profile for a guy who more or less approximates the guy I think most urban single women are hoping to meet. I gave him the job I think they’re into, the hobby I know they’re into, and a few incongruent facts to mix it up and make him seem more complicated.

For photos, I used three photos from some dude on Facebook I kind of know who’s very good looking. One has a photo of him being sporty with a cocky smirk on his face. Another has him making a funny face in the middle of a gaggle of attractive women at a bar somewhere and the third is him skydiving.

Basically, this guy is exactly what my single female friends are all looking for but won’t admit they’re looking for.

So using this profile, I’ll chat up women on OKC who I’m interested in, and they just fucking TELL HIM EVERYTHING. What they like about sex, what they don’t. What kind of dates they’d love to go on. What worked in previous relationships. What didn’t. This guy gets offered IM-sex on a regular basis. He gets phone numbers thrown at him. He gets asked what he’s up to all the time by attractive women.

As a guy who’s been on OKC for a year or so and never gotten a single IM response, this has been revelatory and oddly encouraging. Women really aren’t all that confusing or different from guys, they just don’t open up to guys online who they’re not attracted to. I can live with that. It makes sense.

I’m probably a 6 in the looks department whereas this guy’s an 8.5 or so, and that really makes a huge difference.

Anyway, with all this admittedly ill-gotten knowledge, I’ve been able to better screen my real account’s OK Cupid dates and save time and embarasment. I know if a girl’s the type who puts out or not. I know if she’s looking for a boyfriend, or just looking to kill time. I know what she likes to listen to. I know if she’s a small town girl or a big city girl. I know all kinds of stuff that can help us both have fun on a first date. I am armed with insider knowledge via this alter ego virtual wingman.

Is this wrong? Yes, very. Do I feel bad about it? Often. Am I also enjoying the monster I created? Yes.


A Venn Diagram descibing the Boy Paradox.
So true. If I meet a guy who is incredibly charming in New York City without a ring on his finger, my first thought is “Is he straight?” Followed by “Is he single?”
Because you can hold out hope if he’s not single (e.g. he breaks up), but not if he’s not straight.
Looking at the chart though, it seems that the sweet spot is at “Nerd,” who are totally underappreciated as a dating category in my opinion.
:: @AlexisCoe

A Venn Diagram descibing the Boy Paradox.

So true. If I meet a guy who is incredibly charming in New York City without a ring on his finger, my first thought is “Is he straight?” Followed by “Is he single?”

Because you can hold out hope if he’s not single (e.g. he breaks up), but not if he’s not straight.

Looking at the chart though, it seems that the sweet spot is at “Nerd,” who are totally underappreciated as a dating category in my opinion.

:: @AlexisCoe


DateMySchool.com, what the Winklevii Originally Envisioned?

Reading The New York Times piece on DateMySchool.com made me think, Wait? Isn’t this what the Winklevii twins (Cameron and Tyler) in “The Social Network” (and in real life) originally envisioned with Harvard Connection — where users would need a harvard.edu address just to sign on?

Admittedly, that is different from Facebook eventually became (not about dating primarily, though does involve it as a byproduct). And you can debate whether Mark Zuckerberg “stole” that idea from the Winklevii. But if anything, DateMySchool.com is much closer. It’s interesting that it’s taken this many years for such a site to get traction, making me wonder if they had gone with the Winklevii’s original vision, whether it would have fizzled out.


At SXSW: a woman who gamed online dating using analytics and a fake male profile

This presentation at SXSW by Amy Webb is going to be totally packed. The wonderful thing is she really met her husband that way, by applying data analysis to love. Make sure to get there early. There will be loooong lines. — @AlexisCoe


I was tired of terrible first dates. When I decided to try online dating, I wasn’t going to let my profile mugshot and a few lines about me decide my fate. Instead, I did what any enterprising young woman in my position would do: I gamed the system! I created a series of male user profiles, registered a bunch of accounts and logged in as men. For weeks, I studied all the women using that service and collected data on the ones who seemed most popular. I eventually compiled everything into a deep data analysis. Then, I logged back into the service…this time as a woman…and created a profile using my own information, but skewed to the trends I uncovered. Within a week I had the most popular profile on the service. Two months later I was dating the person who would later become my husband. What I learned: Most people don’t understand their audiences. In this session, I’ll detail how I gamed online dating…and what that means for anyone trying to land a committed relationship with their users.

Questions that will be answered.

  1. How would one, say, replicate this little experiment of yours?
  2. What’s the correlation between the word “cute” and men who like football?
  3. Should you ever mention Larry David in your profile? (The answer is pret-ty, pret-ty, pret-ty clear.)
  4. What are the dating site cheat codes?
  5. Who *IS* this guy that married you?!?